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Assembled Custom Just For You

Speed & Beauty Combined

Ainsley’s 10p Cooks

We aimed to leverage the power of the meme using Ainsley Harriott, and create a snappy social media content for a the 21-28 year old audience delivering a smart meter message. The main purpose of these videos was to support the Power of 10p campaign. The videos have been viewed over 9M times on Facebook, Instagram and YouTube.

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Power of 10p

Young people aged 21-28 weren’t interested in smart meters and research had shown general apathy for any mention of energy bills. We wanted to create a way for smart meters to be relevant, but also to drive home what exactly measuring bills in £s and pence means in interesting ways.

We created The Power of 10p, a campaign involving a series of challenges that focus on how much 10p of energy is. Driven by Google insights, we picked the passion points Beauty, Tech, Live Music Events & Food. We also used familiar faces such as presenter Maya Jama & social media influencers to help increase interest and drive the reach of the campaign.

The campaign clocked up over 6M combined views across YouTube, Facebook, Instagram & Snapchat, and has has passed it’s goal of reaching our desired audience with under benchmark CPM.

Concept and Design

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Always On

We aimed to leverage the power of the meme using Ainsley Harriott, and create a snappy social media content for a the 21-28 year old audience delivering a smart meter message. The main purpose of these videos was to support the Power of 10p campaign. The videos have been viewed over 9M times on Facebook, Instagram and YouTube.

The Gaz And Leccy’s

People in the UK didn’t know who Gaz & Leccy were or what they related to. We wanted to achieve a way of making them ‘famous’ while keeping the focus on energy usage and still making it entertaining for a digital audience. So solve this, we created a mock award ‘The Gaz & Leccys’ to encourage people to call out their housemates for their energy wasting behaviour.

Concept and Design

The Gaz And Leccy’s

People in the UK didn’t know who Gaz & Leccy were or what they related to. We wanted to achieve a way of making them ‘famous’ while keeping the focus on energy usage and still making it entertaining for a digital audience. So solve this, we created a mock award ‘The Gaz & Leccys’ to encourage people to call out their housemates for their energy wasting behaviour.

Concept and Design

To date, 3M people have engaged with the campaign on Facebook / 250k on Twitter and the mentions of energy behaviour for that month were 600% higher than usual in the UK.