Snickers is a truly iconic brand, in 2018 we had the pleasure of working on an LGBT+ support partnership between the famous chocolate bar and Gay Star News.
Soo many brands are accused of rainbow washing but Snickers and its parent brand Mars inc have the credentials to back up their support of the LGBT+ community. Working in collaboration with Gay Star News we created a campaign of support for the LGBT+ community.
#BeWhoYouAre became the brand’s first public declaration of support.
The #BeWhoYouAre series of ads ran across gaystarnews.com as well as social media acting as signposts to the GSN support section. The site offering community advice against discrimination, coming out, and LGBT+ mental health.