M&M’s has to be one of my favourite brands, from impersonating Yellow to coming up with comical ways of getting our M’s into trouble. For the last couple of years I have been the lead creative for M&M’s UK and Europe, developing digital, social and innovative campaign work.

ASK

RED!

We’ve all been there you’re hooked
on a series but wait that can’t be it!
What will I watch next?

Introducing ‘Red’ the boxsetting and movie assistant, ask him anything boxset or movie-related. What to watch, what’s hot, what’s not or even what’s keeping Yellow amused/confused. He’ll even give you his opinion, remember what you’ve watched if you liked it and learn what to recommend you next. Go on ask ‘Red Recommends’ on Amazon Alexa or Facebook chatbot.

ALEXA

Red Recommends was the world’s first Amazon Alexa skill to be taken over by a character, Red ‘aka Billy West’ recorded over 10 hour worth or audio to make skill possible. Over 500 title bio’s, comical reponses and even some hidden gems! ‘Do you know the muffin man?’

THE

CHAT

BOT

The skill also exists as a Facebook chat bot allowing a much wider audience the chance to interact and ask red what to watch. In-feed Ads distributed viewers by throwing content out of their feed, popular videos where picked up by judgy ‘Red’ who then provokes you to ‘Ask him’ what to watch.

Red Recommends was the world’s first Amazon Alexa skill to be taken over by a character, Red ‘aka Billy West’ recorded over 10 hour worth or audio to make skill possible. Over 500 title bio’s, comical reponses and even some hidden gems! ‘Do you know the muffin man?’

The Mix, a campaign created for social that smashed all expectation.

using the vibrant M&M lentils we will create videos that bring M&M’s Mix to life. We’ll use letters to spell words and use eye catching animation to capture attention of our audience – all using our M&M lentils.

THE

MIX.

CHOCOLATE,

PEANUT,

& CRISPY

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WHAT

A

MIX

To say M&M’s MIX was successful was an understatement, it drove a 36% uplift in sales of Mix. Making it the most effective Facebook campaign by any of the 61 brands of Mars Inc worldwide.

In fact this campaign was so successful that Sheryl Sandberg, Facebook’s Chief Operating Officer, congratulated the team personally and trumpeted the campaign’s success in Facebook’s Q2 global quarterly conference.

The campaign was even featured as a best in class by Marketing Week

COUCH

CANDIES

Telling a story in 60 seconds can be a challenge, well what if you only have six?
Enter ‘Couch Candies…’ A series of short, direct and comical ads that advertising a streaming promotion for M&M’s and movies. Click below to join the M’s as they watch their favourite streaming series, laugh out loud at some comedy? Hide with Yellow from the fight night flick or get ‘cousy’ we Red and Yellow for some romance.

TRICK

OR

TREAT

We all have a metaphorical devil and angel on each shoulder, with the M&M’s SnapChat lense now you can have them for real! Chose either Trick or Treat to decide your fate.

MEET

THE

BOXSETTERS

For the last year I have been the lead creative for M&M’s UK. This project was called ‘Meet The Boxsetters’ and we launched it using a series of Snap-Ads. The idea for the campaign was to mirror boxset behaviours and bring to life relatable moments using our loveable M&M’s characters.

For the last year I have been the lead creative for M&M’s UK. This project was called ‘Meet The Boxsetters’ and we launched it using a series of Snap-Ads. The idea for the campaign was to mirror boxset behaviours and bring to life relatable moments using our loveable M&M’s characters.

PROUD

YELLOW

All of the M&M’s are proud of their nomination, no more so than Yellow, he’s so excited he’s pulled on his rainbow sweatbands and is excitedly holding one of the posts that got us the nomination.